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"The flowers were amazing! The box was divine and the presentation spectacular."

Charlie Brown

"What person doesn't love receiving roses! MY ROSES certainly know how to spoil their customers. MY ROSES were a magnificent apricot colour beautifully boxed with a black satin ribbon, and shipped from Melbourne to my office in Sydney, arriving in perfect condition. A luxurious gift - thank you."

Marcia Hines

"I was delighted to open the box and discover a dozen perfect blooms. Your presentation is lovely and I won’t hesitate to recommend you to friends."

Deborah Hutton

“The stunning roses were jaw droppingly beautiful and were still looking amazing a week later. Everyone who walked into our house commented on them. I've been passing on your details to everyone who asks.”

Johanna Griggs

"It was so lovely to be treated like a princess and receive such beautifully presented flowers. The high quality of your product and attention to detail was obvious with your lovely hand written letter and immaculate presentation."

Gorgi Quill, the Today Show

“The presentation was just DIVINE - beautiful boxed roses with absolute style and class!"

Ricki-Lee

"Recently I gave away several boxes of roses from MY ROSES as prizes at a function. Unexpectedly, it stopped the event as each table admired the roses and enviously congratulated the winner. The roses from MY ROSES were beautiful and stunningly presented in a gift box. We are still receiving positive feedback about the roses and the staff are now buying their roses from MY ROSES."

Paul Geyer GAICD, State Manager Victoria, Australian Institute of Company Directors (AICD).

MY ROSES media release May 2008

When a gorgeous ivory box arrives, sashed with a black ribbon .... addressed to you; you’re already feeling pretty special.

And when you untie the ribbon and gently ease off the lid to reveal a dozen of the most perfect roses you’ve ever seen .... you know you’re special!

MY ROSES delivers luxury gift boxes of roses across Sydney, Melbourne, Canberra, Brisbane, Adelaide and Hobart. It is the brainchild of Melbourne florist Johanne Russell-Smith who saw an obvious gap in the market.

“Unless you have a personal relationship with a florist, you can never be sure of the quality of the flowers or the presentation of the arrangement you send. I know from experience that it can be very hit and miss.

“MY ROSES takes all the guess work out of sending roses. It’s for people looking for something exceptional when it comes to quality, style and presentation.”

Johanne spent a year perfecting MY ROSES; sourcing and testing the best quality roses for their shape, colour and vase life. The exquisite packaging and elegant presentation adds to the luxury of MY ROSES.

Johanne personally hydrates all the roses before delivery. The roses are then hand packed and gift wrapped to ensure they arrive just as intended.

“Every booking is given my personal attention and I’m a perfectionist when it comes to these beautiful flowers.”

And the reaction?

The flowers were amazing!  The box was divine and the presentation spectacular.

Charlie Brown

What person doesn't love receiving roses! MY ROSES certainly know how to spoil their customers. MY ROSES were a magnificent apricot colour beautifully boxed with a black satin ribbon, and shipped from Melbourne to my office in Sydney, arriving in perfect condition. A luxurious gift - thank you.

Marcia Hines

I was delighted to open the box and discover a dozen perfect blooms. Your presentation is lovely and I won’t hesitate to recommend you to friends.

Deborah Hutton

“The stunning roses were jaw droppingly beautiful and were still looking amazing a week later. Everyone who walked into our house commented on them. I've been passing on your details to everyone who asks.”

Johanna Griggs

"It was so lovely to be treated like a princess and receive such beautifully presented flowers. The high quality of your product and attention to detail was obvious with your lovely hand written letter and immaculate presentation."

Gorgi Quill, the Today Show

“The presentation was just DIVINE - beautiful boxed roses with absolute style and class!"

Ricky Lee

"Roses are my absolute favourite flower and I’m passionate about them. I love the colours, the shape and how they change from buds opening into intricate velvety blooms. It’s been wonderful testing the roses to see which premium varieties to include in MY ROSES.”

Johanne says there are many occasions to send MY ROSES - to say thank you, thinking of you, I love you, congratulations, sorry or simply to bring a smile to someone’s face.

And it’s not only women who love to receive this luxury gift.

“Men enjoy receiving roses too and with bold colours like orange, yellow and red you can really create impact! The wow factor is huge.”

“But for me, the best time to send MY ROSES is when you have no reason at all ...”

MY ROSES is online at www.myroses.com.au

Delivery is available in Sydney, Melbourne, Canberra, Brisbane, Adelaide and Hobart.

Please click on the link below to download the above media release as a PDF: